Consulting

SEO vs Google Ads: What’s the Best Strategy for Your Business?

Leave a Comment / Consulting, Marketing, Web design / By Daniel Esterhuizen

In today’s digital era, where the online marketplace continuously evolves, businesses are constantly challenged to establish and maintain a robust online presence. A significant part of this challenge involves making strategic choices in digital marketing – particularly between Search Engine Optimisation (SEO) and Google Ads. These two avenues, each with unique mechanisms and benefits, play …

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Business model vs business plan metaphor

The Critical Role of a Business Model and Plan in the Business Lifecycle

Business Coaching, Consulting / By Daniel Esterhuizen

The business model and business plan are vital tools for success in any venture. These two elements influence the lifecycle of a business, underscoring their importance in entrepreneurship. Business Model: The Genesis of a Venture The business model serves as the foundational piece of any successful venture. It’s the conceptual structure that justifies a business’s …

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Understanding the Roles of a Business Consultant and Coach for Business Growth

Business Coaching, Consulting / By Daniel Esterhuizen

In today’s dynamic business environment, entrepreneurs and business leaders often seek specialised support to navigate challenges and achieve their objectives. While the terms ‘business consultant’ and ‘business coach’ are frequently used interchangeably, they represent distinct roles with unique contributions to business success. This article demystifies these roles, explores their methodologies, and highlights their significance in …

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The Change Management Drumbeat for Strategic Change Initiatives

Consulting / By Daniel Esterhuizen

Introduction When an organisation embarks on change management for a strategic initiative, whether it’s a shift in the business model, a product change, or a new marketing strategy, it’s essential to create a rhythm or pulse. This ‘drumbeat’ can serve as a guiding light for the team, uniting them toward a common purpose, creating momentum, …

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Differentiating between Brand Pillars and Organisational Values

Consulting, HR Consulting / By Daniel Esterhuizen

In the world of human resources and organisational culture, the alignment of brand pillars and organisational values plays a crucial role in shaping the success of an organisation. When these values are properly differentiated, it can create a strong and cohesive brand identity that resonates with both employees and customers. However, when there is insufficient …

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Business Process Mapping: The true value of having properly documented business processes

Consulting, Process Improvement / By Daniel Esterhuizen

Today’s blog post will explore the value of mapping business processes (or creating process flows), benefits, the steps to go about it and some challenges and best practices. Introduction to Business Process Mapping Business process mapping is an essential tool today’s businesses utilise to understand and improve their operations. The delivery of each product or …

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Cold-calling-as-marketing-tactic-is-ineffective

Why cold calling as a marketing tactic is ineffective and how to address it

Consulting / By Daniel Esterhuizen

Earlier this week, I yet again received a call from a business employing cold calling as part of their marketing tactics. Don’t get me wrong cold calling can be very effective, but I am every time amazed at how these companies seem to know exactly what I need while they know nothing about me or …

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okrs_objectives_key-results-scaled-delivering the strategic goals

Performance culture model – Delivering the strategic goals with the help of OKRs

Consulting / By Daniel Esterhuizen

Imagine a world where everyone in your organisation is aligned, motivated, and oriented towards delivering the strategic goals of the organisation. A world where every team member understands their role and how it fits within the company’s objectives. What if we told you it’s not a fantasy but a reality in many successful organisations? Get …

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We wish you a Happy 2023

Coaching, Consulting, Web design, Wellness / By Daniel Esterhuizen

We wish you a happy and prosperous 2023. May both you, your employees and your business grow beyond your wildest dreams. The Esterhuizen Coaching and Consulting team.

Goal setting for 2023

Consulting / By Daniel Esterhuizen

We have reached the end of 2022, during which we all achieved great things. This time of year is normally a time that we can take some time out to go and rest and reflect on all of these achievements during the year. It is also a time to start thinking and planning for the …

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Is having a clear vision essential for business growth?

Consulting / By Daniel Esterhuizen

A business usually starts to grow from an idea or dream. The originator may be a serial entrepreneur or business owner who sees an opportunity, a pic…

Your Business plan for 2022

Consulting / By Daniel Esterhuizen

2022 the year to create the new normal The first month is already in the past, and our festive season breaks are already long forgotten. Our current business plans are in their final stages of delivering, and the next cycle is about to start again. Getting back into this year’s morning routine made me realise …

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