Coaching Services

What is Coaching?

International Coaching Federation (ICF) define coaching as Partnering with clients in a thought-provoking and creative process that inspires to maximise personal and professional potential.

“Business coaching is the process of engaging in regular, structured conversations with a “client”; an individual or team who is within a business, profit or non-profit organisation, institution or government and who is the recipient of business coaching.” – Worldwide Association of Business Coaches (WABC).

COMENSA defines coaching as “a professional, collaborative and outcomes-driven method of learning that seeks to develop an individual and raise self-awareness so that he or she might achieve specific goals and perform at a more effective level.”

Business Coaching enables:

  • Shifting behavioural patterns
  • Alignment with organisational purpose and values
  • Creating a learning organisational culture
  • Individual and organisational performance improvement
  • Improved strategy execution and delivery

Benefits include:

  • “…increase work-related goal attainment,
  • enhance solution-focused thinking,
  • develop greater change readiness,
  • increase leadership self-efficacy and resilience, and
  • a decrease in  depression…”

Source: Journal of Change Management, 2014 Vol. 14, No. 2, 258 –280,

We developed the Purpose*™ coaching model to guide our clients through their journey and to inform all our services.

purpose* tm model

Business Coaching series

Executive, group, team & personal coaching

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