What is Coaching?
International Coaching Federation (ICF) define coaching as Partnering with clients in a thought-provoking and creative process that inspires to maximise personal and professional potential.
“Business coaching is the process of engaging in regular, structured conversations with a “client”; an individual or team who is within a business, profit or non-profit organisation, institution or government and who is the recipient of business coaching.” – Worldwide Association of Business Coaches (WABC).
COMENSA defines coaching as “a professional, collaborative and outcomes-driven method of learning that seeks to develop an individual and raise self-awareness so that he or she might achieve specific goals and perform at a more effective level.”
Business Coaching enables:
- Shifting behavioural patterns
- Alignment with organisational purpose and values
- Creating a learning organisational culture
- Individual and organisational performance improvement
- Improved strategy execution and delivery
- “…increase work-related goal attainment,
- enhance solution-focused thinking,
- develop greater change readiness,
- increase leadership self-efficacy and resilience, and
- a decrease in depression…”
Source: Journal of Change Management, 2014 Vol. 14, No. 2, 258 –280, http://dx.doi.org/10.1080/14697017.2013.805159
We developed the Purpose*™ coaching model to guide our clients through their journey and to inform all our services and deliver the best results for our clients.
What does Coaching entail?
Coaching is a holistic approach and Collaborative partnership and structured series of discussions facilitated by the coach, your thinking and accountability partner. Coaching will help you stimulate your creativity and resourcefulness by provoking your thoughts to develop alternative perspectives and insights to achieve exceptional results.
The relationship between the coach and the client is the key, and our relationship is a supportive partnership. Our coach is here to support and encourage you to create a plan and to remove roadblocks. Together, we help you move successfully towards reaching your goals.