Smartphone screen shows incoming call from a cold caller, highlighting the ineffectiveness of cold-calling as a marketing tactic.

Why cold calling as a marketing tactic is ineffective and how to address it

Earlier this week, I yet again received a call from a business employing cold calling as part of their marketing tactics. Don’t get me wrong cold calling can be very effective, but I am every time amazed at how these companies seem to know exactly what I need while they know nothing about me or […]

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