Daniel Esterhuizen

Marketing strategies every business can afford

Introduction

Every business needs to have its own marketing strategy to succeed. Marketing strategies can be costly, but many ideas can be attained which are affordable or even free for companies of all sizes. First, look into your immediate area and explore the resources for marketing your product or service. Make sure you find opportunities to advertise with both traditional media outlets like radio, television, and newspapers and newer digital forms of marketing like blogs, online videos, podcasts, and more! This article will focus on the digital forms of marketing.

Digital marketing

Digital marketing includes a wide range of activities, including social networking sites such as Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, Instagram, etc. Digital Advertising is a form of advertising which uses electronic devices such as computers, mobile phones, tablets, online video games, websites, and other similar technologies for marketing purposes. Digital advertising includes search engine optimisation, pay per click ads, email marketing, display advertising, web banner advertising, app advertising, site sponsorship, content sponsorships, contextual advertising, remarketing, affiliate programs, Google AdSense, Yahoo!

Personal Branding:

With all the different platforms available today, it is essential to realise that our personal and business lives are not separated anymore. Therefore, personal branding is an integral part of any business owner’s life because it helps them build their brand so that others in their industry can recognise them. It also allows people unfamiliar with your company to learn what makes you unique from other businesses. Personal branding and digital marketing go hand-in-hand because if someone wants to find out more information about you or your products/services, they have to look for ways to do this online. The best way to create a solid personal brand is through blogging. Blogging allows sharing stories about yourself and how you help clients solve problems. You should always make sure that all content on your blog is original and relevant to your niche.

Social Media Marketing (SMM):

Social media has become one of the most effective ways for companies to market themselves today. SMM uses various platforms such as Facebook, Twitter, LinkedIn, YouTube, Google+ and many more. These websites allow users to share information through pictures or text posts. Social media is a great way to get new customers interested in your products or services. There are three types of social marketing: organic, paid and earned media- https://adparlor.com/blog/difference-between-paid-organic-and-earned-media/

Organic marketing:

Organic social marketing can be used by itself or combined with other channels like search engine optimisation, email campaigns, display advertising etc. It’s important to note that not every channel will perform well when you use it alone.

Referrals:

Digital marketing is all about getting more leads and sales from existing customers. Referrals are also the most effective and cheapest form of marketing. Referrals can be generated via email campaigns, content marketing, etc. The key here is to make sure that these referrals come from genuine traffic sources such as other websites, forums, directories, etc. If your website gets a lot of referral traffic, people are finding you naturally through the web, which increases trust in your brand. This indicates something special about your business model because most businesses don’t get much organic traffic.

Email Marketing:

Email Marketing is one of the most powerful forms of digital marketing and can promote products and services. It’s also an effective tool for customer service and relationship management. Email marketing allows companies to build a list of contacts who have opted-in to receive promotional emails from them. These lists can then be resold as many times as desired, with new subscribers added at each sale.

Content Marketing:

Content marketing is a form of internet marketing in which businesses create valuable free information for their target market on the web. This type of online marketing has been around since the early 2000s, but people have recently started using this method to drive business growth through consumer acquisition. In addition, content marketing can help with both SEO and PPC advertising for lead generation.

Search Engine Optimisation (SEO):

SEO is an effective way to improve your website’s organic search rankings so you can attract visitors to your site. You want to rank high enough in Google or Bing that it will start showing up when potential clients are searching for products like yours. SEO takes time and effort, but it can be very rewarding if done correctly.

Paid Social Media Marketing:

Paid social media marketing allows businesses to promote their products on various platforms for an additional cost. The best part about this type of marketing is that they have proven results. However, they require budgeting and strategy work upfront, so make sure you pick the right plan for your business goals and needs.

Pay-per-click (or PPC) advertising:

PPC advertising works much similarly as SEO does except that it’s “pay per click” – meaning that advertisers pay only if someone clicks on their ad through Google, Facebook, or other platforms. This method costs money but once again provides fast traffic acquisition.

Earned media marketing:

Earned media, or earned promotion, refers to any publicity or mentions that are not paid for by the advertiser. For example, people share information about your brand online because they like what you do or mention your company in blogs or social media posts.

Forums and Groups:

Using Forums and Groups for digital marketing purposes has become increasingly popular over recent years. The use of forums and groups allows businesses to create communities around their brands dedicated to specific topics. This is where customers come together, share ideas and generally feel part of the community. In addition, forums and groups can help drive traffic back to your website or blog through social media sites like Facebook, Twitter etc., by creating conversations about your brand within these networks.

Conclusion:

The Internet is a powerful tool that can be used to reach out to your customers in ways never before possible. It’s important to remember the basics of internet marketing when creating an effective campaign; however, it’s also very easy to get overwhelmed with all the different options available. If you are looking for more information on how to use social media effectively as part of your online presence and marketing, subscribe to our blog post and leave a comment below.

Regards

Daniel